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BOSTON The International Olympic Committee today said it has asked four contenders to submit proposals for its global marketing campaign.
Havas Sport, Publicis Groupe’s Leo Burnett and Saatchi & Saatchi and WPP Group’s United made the cut following an evaluation of the IOC’s proposal request issued in October.
The estimated media spend is $120 million.
The campaign, which has been themed “Celebrate humanity,” to run in 2007-08 and focus on the 12-19 age group with messages of “excellence, friendship and respect,” the IOC said in a statement.”
The
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