Inwindow Outdoor to Launch Mallways

Inwindow Outdoor, an out-of-home media firm that specializes in storefront advertising, announced Monday (Oct. 6), it is expanding into malls. The initiative, called Mallways, will offer advertisers the opportunity to transform vacant retail and empty wall space inside malls.

The company has already inked partnerships with shopping center developers Westfield Group, General Growth Properties and Developers Diversified Realty to manage displays at more than 200 locations.

“Mallways (TM) are a natural extension of our Storescapes (TM) because they take the large-scale advertisements we normally do on crowded city streets and bring them into a contained shopping environment that is packed with consumers,” said Steve Birnhak, CEO and founder of Inwindow Outdoor, which offers inventory in 15 major markets.

Inwindow Outdoor plans to offer Mallways to advertisers on a mall by mall exclusive basis.