Interplay Inks Co-Marketing Alliances

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Interplay, an Irvine, Calif.-based publisher of CD-ROM and online games, has signed co-marketing agreements with DirecTV Broadband, Olympus, iiYama Monitors and America Online. Financial terms were not disclosed, but a representative said the combined value of the deals was worth about $.5 million.

For the DirecTV broadband marketing agreement, DirecTV will target ads to Interplay’s e-mail database of more than 1.5

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