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Internet advertising grew jumped 14 percent during the first half of 2012—totaling $17 billion—compared to the same period last year, according to Internet Advertising Bureau data released Thursday (Oct. 11). That level of growth, while enviable by traditional media standards, actually represents a slowdown for an industry that saw a 23 percent jump year-over-year during 2011's first half, per the digital advertising trade org.
The IAB's findings hardly constitute "bad news,” though, compared to 2002 and 2009 when digital business actually decreased compared to the prior years.
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