Interim Services' Help Wanted TV Recruits College Grads, Not Temps

Thanks to the thriving U.S. economy, Interim Services in Fort Lauderdale, Fla., is marketing itself as a recruiter rather than a temporary employment agency in a pair of direct response TV spots from Crispin Porter & Bogusky.
“Because the economy is so good, there aren’t a lot of people who don’t have jobs [and who will consider be-coming] a temp,” said agency senior art director Markham Cronin.
So the Miami shop uses a flock of sheep and a rat-like maze of office cubicles to reach the client’s target: college-educated men and women of various disciplines who are dissatisfied with their current jobs.