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Interep Interactive, a network of online ad rep firms, has announced that its Cybereps, Winstar Interactive Media and Perfect Circle Media companies have begun accepting and selling the superstitial online advertising format.
Superstitials are developed by New York-based Unicast, and allows advertisers to create commercial-like online advertising. The superstitial is supported by Unicast’s proprietary technology and allows for “polite delivery” of rich-media ads, which pre-load in the background.
Cybereps, Winstar Interactive Media and Perfect Circle Media will immediately add the superstitial online advertising format to its rate card as one of the company’s standard advertising offerings.
Separately,
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