By David Gianatasio and Judy Warner
BOSTON–Fidelity Investments and Bronner Slosberg Humphrey are working together again. The mutual funds giant tapped the Boston agency’s Strategic Interactive Group to beef up its presence on the World Wide Web.
The 130-person Bronner Slosberg unit in effect becomes Fidelity’s lead interactive resource, said sources close to Fidelity. The client had handled virtually all of its interactive marketing initiatives in-house.
Fidelity representative Robyn Tice confirmed that Strategic Interactive Group is ‘looking at the Web for us’ but declined to discuss specific plans.
The Bronner Slosberg unit will work with Fidelity’s Electronic Commerce Group to revamp the company’s existing Web site, which allows customers to access account information and make funds transactions, sources said.
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