Intel Hires Homer To Push Pentium

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Euro RSCG DSW’s Animated Spot to Break During X-Files Opener
LOS ANGELES–Intel Corp. has inked a deal with 20th Century Fox to use hapless Homer Simpson as the centerpiece of an upcoming TV campaign for the Pentium II processor.
Created by Euro RSCG DSW Partners, Salt Lake City, the animated “Homer’s Smarter Brain” spot will show Homer getting his infamously inferior brain replaced with a Pentium, turning him into a college professor. Intel’s well-known “Bunny People” will play key roles in Homer’s upgrade.
The 30-second commercial is set to break this month on the season premiere of The X-Files.

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