Intel Eyes 3 for $300 Mil. Media

LOS ANGELES Intel has cut to three finalists in its $300 million global media review, according to sources.

Omnicom Group’s OMD, Publicis Groupe’s Starcom, both in Chicago, and the incumbent, Interpublic Group agency Universal McCann in New York, have advanced.

The cut came after client executives visited regional offices of five agencies, said sources.

Final presentations are slated for early April with a decision shortly thereafter.
Publicis Groupe’s Zenith Optimedia and WPP Group’s Mediaedge:cia, both here, did not advance. Ark Advisors, Los Angeles, is the client’s search consultant. Creative is not in play. McCann Erickson is the lead creative shop on Intel.

Agency, client and consultancy officials either could not be reached or declined comment.

Estimated global media spending for the Santa Clara, Calif.-based client is about $300 million. Intel spends $100 million annually in U.S. major media, per Nielsen Monitor-Plus.

UM has been Intel’s media incumbent since March 2005, when it won their part of a full-service review. Intel introduced the Core 2 Duo processor in 2006 in collaboration with various McCann Worldgroup units including McCann Erickson and MRM.