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For a hot minute during the Rio Olympics, the #PhelpsFace meme, born from Michael Phelps' scowling reaction to a rival swimmer's pre-race shadowboxing routine, was all the rage. The meme is resurfacing in new spots from Intel that star the Olympic champ and Intel spokesperson Jim Parsons of The Big Bang Theory.
The ads from mcgarrybowen and Intel's Agency Inside highlight the speed of Intel's technology, with Phelps making that famous face while watching race footage on a slow computer.