Integer Dallas Loses Tracfone Account To Bernstein-Rein

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Tracfone, a prepaid cellular telephone service, has moved its estimated $7 million advertising account from Integer Dallas to Bernstein-Rein Advertising.

The Kansas City, Mo., agency won the business of Miami-based Topp Telecom, the operator of Tracfone, following a formal review in which the incumbent did notparticipate.

Bernstein-Rein, which handles a portion of Wal-Mart’s advertising business, was said to have won the Tracfone account on the strength of presenting co-marketing strategies between the two brands.

“Tracfone’s goal is to be in more retail locations and become an off-the-shelf service,” said Integer spokesperson Matt Savage.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in