Inside The Pitch: Old Navy

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Old Navy, San Fransisco

Budget: $180 million
Decision date: April
Incumbent: In-house

Market Situation

Old Navy is celebrating its 10th anniversary this year with a typically campy spot that features a reunion of the B-list celebrities who have appeared in its ads over the years, such as 1970s TV actors Sherman Hemsley, Morgan Fairchild, Erik Estrada and Joan Collins, all part of a decked-out group doing the hustle.

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