An Inside Look at Obama's Grassroots Marketing

This year’s primaries have been some of the most exciting in living memory. There’s been new thinking, bold new political approaches and bold new marketing practices. Barack Obama’s campaign has been extraordinary for a number of reasons, ranging from the radical use of new media tools to the use of social networking to further his reach. Following is an apolitical summary of five innovative ways the campaign has used messaging and media to help create Obama’s grassroots movement:
1. Leveraging the power of inspiration