Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
This year’s primaries have been some of the most exciting in living memory. There’s been new thinking, bold new political approaches and bold new marketing practices. Barack Obama’s campaign has been extraordinary for a number of reasons, ranging from the radical use of new media tools to the use of social networking to further his reach.