Illana Bryant

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iPad Nation

Brand Marketing

The cultural hysteria around Apple’s new iPad has left many marketers wondering whether it really is a breakthrough platform or just a new flavor of Apple Kool-Aid. I suggest marketers [...]

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An Inside Look at Obama’s Grassroots Marketing

Brand Marketing

This year’s primaries have been some of the most exciting in living memory. There’s been new thinking, bold new political approaches and bold new marketing practices. Barack Obama’s campaign has [...]