This Insanely Large Billboard Will Light Up an Entire Block of Times Square Starting Tonight

Google is first to rent the 'jaw-dropping' space

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An enormous eight-story digital billboard will light up Times Square Tuesday night, and Google will be the first company to run an ad campaign on it later this month.

The billboard, which is about the length of a football field, will cost advertisers $2.5 million a month. Google's ad will run from Nov. 24 until early 2015, and a digital art exhibit courtesy of Universal Everything and SapientNitro will fill the screen until then, according to The New York Times.

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