The Ins and Outs of Subaru's Review

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NEW YORK AAR Partners’ announcement last month that three agencies had reached the final round of the review for creative chores on Subaru of America’s $165 million ad account initiated a chain of events in which past relationships and client connections led to the reinstatement of McCann Erickson and Berlin Cameron/Red Cell, and precipitated the withdrawal of Omnicom Group’s GSD&M, sources said.

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