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It will take an eclectic media buy indeed to reach the much-coveted undecided and independent voters during this year’s presidential election. That’s one finding of many in an extensive survey on voters’ TV-watching habits as they relate to political leanings being released today by Interpublic Group media agency Initiative.
Among the findings: Undecided voters are particularly drawn to cartoons, talk shows and certain TV programs, including My Wife & Kids, CSI: Miami and the reality shows Fear Factor and Big Brother.
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