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NEW YORK Initiative has named Larry Orell chief operating officer and Amanda Ploughman executive vice president, director of business development.
Both executives will be based in New York and report to Richard Beaven, who last week was named chief executive officer of the Interpublic Group-owned media agency’s North American operations.
Orell, 49, had been evp and general manager of Initiative’s Northeast region for six years. Prior to that, he served as general manager of the Lord Group.
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