Initiative Media Awarded American Standard Media Planning and Buying Assignment

NEW YORK — American Standard Cos. will consolidate its estimated $10 million media planning and buying for its U.S.-based brands with Initiative Media North America, the client said.

American Standard, a Piscataway, N.J.-based marketer of air conditioning and plumbing systems, chose Initiative to work alongside Interpublic Group sister shops Carmichael Lynch, which handles creative for the company’s bath- and kitchen-supply business, and Foote, Cone & Belding, which was selected in July to run the creative account for its air-conditioning services.