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Six agencies have emerged as semifinalists in the review for the ad account of Software AG Americas.
Competing for creative and media chores for the Reston, Va., company are: Ingalls Advertising in Boston; Mullen in Wenham, Mass.; The Martin Agency in Richmond, Va.; and Hampel/Stefanides, Merkley Newman Harty and Jordan, McGrath, Case & Taylor, all in New York. There is no incumbent.
A representative at Pile and Co., the management consulting firm in Boston overseeing the review process, confirmed the list of contenders last week but declined to discuss specifics.
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