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SAN FRANCISCO
Internet search engine Infoseek launched its new $3 million branding campaign this week during Sunday night’s season premiere of The X-Files. Ingalls Moranville here has created six 30-second spots, which are running on cable and network stations in New York and San Francisco.
The campaign’s tagline, “Once you know, you know,” is designed to herald the search engine’s recent improvements and added features. The effort marks the Sunnyvale, Calif.-based company’s first foray into TV advertising.
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