Infographic: The Taxonomy of Advertising Agency Names

British creatives drill down into naming conventions

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Conventional wisdom has it that ad agencies are named in one of two ways. Either the founders go the law-firm route and put their own names on the door (e.g., Goodby, Silverstein & Partners), or they scoff at that stuffy approach and choose something unusual that shows how creative they are (e.g., Wexley School for Girls).

But with the wonderful infographic below, the British creative team of Rob Donaldson and Joe Dennett (aka Rob & Joe) dig a little deeper in exploring ad-agency naming conventions from around the world—presenting the data as though it were biological taxonomy.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in