Infographic: The Taxonomy of Advertising Agency Names

British creatives drill down into naming conventions

Conventional wisdom has it that ad agencies are named in one of two ways. Either the founders go the law-firm route and put their own names on the door (e.g., Goodby, Silverstein & Partners), or they scoff at that stuffy approach and choose something unusual that shows how creative they are (e.g., Wexley School for Girls).