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Conventional wisdom has it that ad agencies are named in one of two ways. Either the founders go the law-firm route and put their own names on the door (e.g., Goodby, Silverstein & Partners), or they scoff at that stuffy approach and choose something unusual that shows how creative they are (e.g., Wexley School for Girls).
But with the wonderful infographic below, the British creative team of Rob Donaldson and Joe Dennett (aka Rob & Joe) dig a little deeper in exploring ad-agency naming conventions from around the world—presenting the data as though it were biological taxonomy.