Infographic: It's Time to Rethink Baby Boomers

As the silver tsunami crests, marketers must learn how to speak to a more active and tech-savvy cohort

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For those in the marketing world who have been singularly focused on the 18- to 49-year-old age demographic, you might want to look around.

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This story first appeared in the Dec. 6, 2021, issue of Adweek magazine. Click here to subscribe.

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