Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers

Almost everyone loves Enterprise and Southwest

Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president Michael Sussman. "If a brand isn't resonating with a particular age group, it's helpful to look at the entire brand landscape to see which brands are reaching those customers and why. Then, ask: 'Is there something I'm not communicating about my brand that these specific consumers appreciate in other brands?'"