Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president Michael Sussman. "If a brand isn't resonating with a particular age group, it's helpful to look at the entire brand landscape to see which brands are reaching those customers and why. Then, ask: 'Is there something I'm not communicating about my brand that these specific consumers appreciate in other brands?'"
We looked at four categories surveyed—sunglasses, rental cars, airlines and food—to see where loyalties lie.
This story first appeared in the Oct.