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As more shoppers shift their attention to mobile, retailers need to understand the different types of shoppers and how they use technology to make their purchases. A new study from Y&R's BAVLab breaks consumers down into six "shopperstates" based on buying habits and technological tendencies. After surveying 14,000 U.S. consumers, BAVLab broke shoppers into the following categories: bargain hunters, knowledge seekers, practical players, store reassurers, brand desirers and mobile warriors.
"The implication is that we have shopper DNA in us," Michael Sussman, president of BAV Worldwide, told Adweek.