Infographic: 6 Types of Shoppers and the Brands They'll Pay More For

New data from Y&R's BAVLab

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As more shoppers shift their attention to mobile, retailers need to understand the different types of shoppers and how they use technology to make their purchases. A new study from Y&R's BAVLab breaks consumers down into six "shopperstates" based on buying habits and technological tendencies. After surveying 14,000 U.S. consumers, BAVLab broke shoppers into the following categories: bargain hunters, knowledge seekers, practical players, store reassurers, brand desirers and mobile warriors.

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