Infobeat to Live Under eUniverse

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.



EUniverse Inc. agreed to acquire popular newsletter Infobeat from Sony Inc.’s 550 Digital Media Ventures unit, as part of a deal the companies valued at about $17 million.

Under the terms of the deal, the Sony (SNE) unit, 550 DMV, will make a $5 million equity investment in eUniverse (EUNI) and gain a seat on the board. EUniverse will purchase InfoBeat for eUniverse stock valued at $9.94 million. EUniverse also receives the option, subject to certain future conditions, to convert a $2.1



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in