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Harold Sogard is back in the Bay Area ad business. The former, long-time ad exec at Goodby Silverstein & Partners is now president of The Hive, a San Francisco creative boutique whose clients include the University of California at San Francisco Medical Center, Torani and Big Brothers Big Sisters of the Bay Area.
Sogard's arrival at the independent shop follows the October departure of Anne Smith Rainey, formerly a partner, co-owner and director of client services at The Hive.