Domestic Abuse Allegations Cause Brands to Rethink Sponsorships

The incredible shrinking athlete endorsement deal: Part 1

NFL star Ray Rice indicted on charges of assault and domestic abuse. Adrian Peterson indicted on charges of aggravated assault and reckless injury to a child. Olympic hero Oscar Pistorius imprisoned for the death of his girlfriend. These extremely high-profile cases, part of a seemingly endless stream of allegations of violence against women—involving athletes such as Quincy Enunwa, Ray McDonald, Greg Hardy, A.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in