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The Women’s Tennis Association, home to rising young talent like Naomi Osaka and legendary champs Venus and Serena Williams, has launched its first rebrand in a decade with a focus on telling athletes’ personal stories and celebrating its players who “compete fiercely and live fully.”
With a new logo and redesigned website, the global brand overhaul kicks off today under the tagline, “WTA For The Game.” From Landor Australia, the work “dives into the driving force behind our players,” said Micky Lawler, WTA’s president and head of marketing initiatives.
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