How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
At a recent meeting of the Dallas/Fort Worth Interactive Marketing Association, Joe Zahtila of Dynamic Logic and Lee Smith of Insight Express shared their expertise on online qualitative measurement. In attendance were (l. to r.) James Hering, senior vice president, interactive at Temerlin McClain; Pete Lerma, managing director of Click Here; and Kim Martin, an independent marketing consultant.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in