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$18 Million Prize Awaits a Single Winner
CHICAGO–Illinois agencies with Chicago offices can try their luck in pitching the $18 million state lottery account, which is being thrown into review after seven years at Foote, Cone & Belding.
“We just really think it makes good business sense; it’s been a long time [since the last review],” said Cathy Beres, deputy director of marketing for the Illinois Lottery.
Numerous agency sources suggested, however, that the state-run business is political by nature, and the review stems from a change in the state’s administration.
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