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Carmichael Lynch on March 19 will unveil its first ad campaign for Ikea, introducing the tagline, “Live better.”
Two TV spots support the company’s “You can’t be too organized” March sale. The 30-second spots demonstrate how Ikea’s organizational furniture can make life better.
In one spot, a couple discusses a neatly organized home next door. The man scoffs that their neighbors must be “uptight.” But he’s proven wrong when he sees the wife pursuing her husband through their living room, wearing leather lingerie and brandishing a whip.
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