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At Ikea’s Seattle location, consumers will not only find low cost Swedish furniture, they will also find a text message redeeming coupon machine into its store. Customers can join “Ikea Mobile” by texting the keyword “IKEA1.” They then receive mobile coupons that can be redeemed and scanned at the stores using bCode MediaPlane technology.
bCode, San Francisco, is a text message that works with 99.7% of the 3 billion existing mobile phones in the world. bCode’s can be scanned on to bCode machines, triggering a variety of functions including offer redemption, access control, digital content downloads, and other mobile marketing interactions through the touch screen interface.
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