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Sheffield, England, is known in part for peregrine falcons, who first bred there in 2012 and have become beloved figures—thanks to a webcam trained on St. George’s Church, as well as a blog detailing the birds’ lives.
Mother London has now honored the birds with a remarkable out-of-home project timed to Ikea’s opening of a store in Sheffield.
The agency worked with local artist Jason Heppenstall to make a falcon sculpture, with a brand-focused twist: The 23-foot-wide bird was made from over 17,000 Ikea allen keys—the famous tools used to assemble so much of Ikea’s furniture.
And what a remarkable sculpture it is.
“Allen the Peregrine” stands in Sheaf Square and serves, in the agency’s words, “as a joint symbol of the town and the new store.” Mother
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