IGN Tries Personal Touch

IGN sees a major void on social networking sites. In the company’s view, venues like Facebook and MySpace don’t serve gamers particularly well, since hard-core players have to sift through too much non-game-related information.

Thus, the News Corp.-owned, male-oriented site has rolled out MyIGN, a content personalization feature that aims to blend social media with social gaming. The idea is to create a pure, gamer-oriented social network, where users can follow specific games, game developers, IGN editors and just their gaming buddies.

The still-in-beta MyIGN also features a rewards system aimed at encouraging more usage and social interaction.

The more games that users list or follow in their profiles the more points they can earn. Points allow users to advance to different MyIGN “levels.” Their success is subsequently broadcast to their friends. Users can also rate games, share what titles they have recently purchased or played and share videos and blog posts within their MyIGN network.

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