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Omnicom, Y&R And Others Look To Acquire Management Consultants
NEW YORK–As management consultants continue to encroach on agency turf, several advertising companies are looking to fight back by acquiring or investing in the
troublesome interlopers.
Omnicom Group, the world’s largest advertising company, and the newly public Young & Rubicam Inc. both confirmed they are interested in making acquisitions in this arena.
“The whole area of consulting is something we are terribly interested in,” John Wren, president and chief executive of Omnicom, said at the PaineWebber Media Outlook Conference last week.
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