If 2005 was the Year of MySpace, this year has belonged to YouTube. It’s become the Web’s No. 1 video site. YouTube’s “clip culture” mix of toilet-trained cats, skateboard tricks and pirated Daily Show footage is outdrawing packaged fare from the networks and portals. Now, it is pioneering a new, user-initiated video ad model that could offer a viewer-friendly, engagement-rich alternative to repurposed pre-roll spots. It’s “exactly where they need to go,” says a buyer.
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