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NEW YORK Search agency iCrossing said it has begun a mobile advertising arm to capitalize on the emerging market for wireless search and lead generation.
Called mCrossing, the unit will focus on developing campaigns using Short Message Service that directs users to Web content or allows them to download coupons. New York-based iCrossing said it is also exploring location-based services and mobile commerce applications.
The new mobile offering comes in expectation of sharp growth for mobile marketing, which has remained a small market domestically.
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