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Feathers ruffled by a losing season and empty seats, the Atlanta Hawks are looking for an agency to change their marketing fortunes.
Search consultancy Wanamaker here confirmed that it has sent out letters to 15 local agencies for the National Basketball Association team’s estimated $2 million account. Creative and media planning will be awarded, said Wanamaker president Ken Bose. Media buying will remain in-house.
The account has been handled in-house for the past year. Before that, Fitzgerald & Co.
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