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Ice Cube, Fox Sports and Wieden + Kennedy Took Over an Iconic NYC Basketball Court to Promote Big3

Agency's first public work for network since splitting with ESPN promotes 3-on-3 league

Cube and Fox Sports announced a partnership to promote his new league earlier this year.YouTube: FOX Sports
By Patrick Coffee

June 26, 2017

The NBA season just ended, but thanks to Fox Sports, hip-hop icon Ice Cube and a few of his famous friends, fans’ brief hoop hiatus is already over.

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Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

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