Ice Cube, Fox Sports and Wieden + Kennedy Took Over an Iconic NYC Basketball Court to Promote Big3

Agency's first public work for network since splitting with ESPN promotes 3-on-3 league

The NBA season just ended, but thanks to Fox Sports, hip-hop icon Ice Cube and a few of his famous friends, fans’ brief hoop hiatus is already over.

The Business of Marketing

Don't miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.