Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Sources said the 80-page catalog, which will offer 800 stock- keeping units, has been designed as a "store in print" with a lavish use of color photographs and graphics in an overall package inspired by the Lands' End catalogs.
All told, up to 120,000 different PC configurations will be available for assembly at IBM PC Direct Co.'s Raleigh, N.C., facility, where all direct-marketing functions were consolidated this month. A pool of 300 customer service reps will take orders.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in