IBM Raises Seven Points to Agencies By Cathy Taylo

NEW YORK - Any agency that makes it into the next round of the IBM Personal Computer Co. review will have to come up convincing explanations to seven points raise

The letter also contains one odd request: ‘If there are any ‘suits’ lurking about, give them movie money.’ PC unit execs, it seems, want to meet the worker bees.
Prior to beginning meetings with the 11 shops in the first serious round of the $30-35 million review, consultant Arthur Einstein sent each a letter outlining seven points that the IBM executives running the pitch would like to talk about.
Agencies outside New York were visited by a team including Einstein, PC unit vp/communications C.