Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK While virtual-world powerhouses like Second Life have begun to draw doubters, smaller, kid-oriented environments are showing they have staying power.
In a sign the space is heating up, IAC is kicking off a $5 million TV campaign to promote Zwinky, a virtual environment that has begun to boom. Zwinky, where users can build and customize avatars for use on social networks and interact in a virtual world, now boasts more than 8 million members who spend over an hour on the site per session.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in