IAB Publishes Glossary Of Terms

The Interactive Advertising Bureau (IAB) has published the new “IAB Glossary of Interactive Advertising Terms.” IAB president and CEO Robin Webster authored the glossary. Several years ago, Webster was responsible for the first glossary issued by CASIE, a coalition of the Association of American Advertising Agencies and the Association of National Advertisers.

“The lack of standard definitions for terms we use every day has been an area of concern for some time,” Webster said in a release. “Not only is this glossary extremely useful for the professionals already in our business, it is also a valuable teaching tool for the people coming into the industry, giving them a solid understanding of what interactive advertising and marketing is all about.”

The IAB Glossary of Interactive Advertising Terms will continue to evolve as the industry changes and grows. Containing technical, measurement and business terms, it was amassed with the assistance of a broad base of expert advisors from advertising agencies, technology providers, publishers and research companies and will be periodically updated by the group.

The IAB Glossary of Interactive Advertising Terms can be found at www.iab.net.