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On Feb. 17, Hyundai North America president John Krafcik will speak with an invitation-only gathering of some of the brand’s most loyal customers. He won’t be meeting them in person, however, but via the brand’s new Web community, Hyundai Think Tank.
Set up late last year, the site gets together 1,000 people who either own Hyundai cars or have expressed interest in them at auto shows and other events.
This is the car maker’s first attempt to use networking technologies for feedback on its marketing and product design.
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