Hyundai Shares Some Quiet Time

NEW YORK Car brands these days seem to be asking drivers to do a lot of thinking. Saturn has been attempting to lure attention with the proposition to “rethink” just about everything (rethink American, rethink bling, rethink supersize) through the prism of the brand and the various Saturn models. Now, Hyundai unveils a campaign, the first branding effort from Goodby, Silverstein & Partners, San Francisco, asking people to “Think about it.”

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