Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
For the second straight week, Nike appears to be the most successful brand advertiser without actually being a sponsor of the event.
However, in the United States, where Nike had previously been the biggest Buzz improver, it seems as if it has pulled back on its “Write the Future” advertising efforts over the last week, and its Buzz scores have fallen off a bit, allowing Hyundai to take the top spot.
The biggest Buzz improvements since the start of the tournament have been in the U.K.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in