Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES Hyundai Motor America is parting ways with its Hispanic marketing agency, Omnicom’s Del Rivero Messianu DDB.
Hyundai spent $35 million on Hispanic advertising in 2006, per TNS Media Intelligence.
The Coral Gables, Fla.-based agency was named the automaker’s agency in February 2006, after a review in the fall of 2005, when Michelle Cervantez was Hyundai’s chief marketing officer.
“The decision was made at the same time as the general market review, to have a clean slate,” said Joel Ewanick, client vp, marekting.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in