Hyundai Gets Priorities Straight

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The Rich ards Grouppositions Hyundai as the car driven by “winners at life” in a $75 million-plus fourth-quarter campaign that premieres on Thursday.

The Dallas shop’s first campaign for the client since it won the business in May consists of 12 commercials.

The effort kicks off with a 60-second corporate branding spot, a montage of life mo ments ranging from the light hearted—a couple romps on the beach, another takes a vacation pic—to the sentimental, such as sending a kid off to college.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in