Hyundai Evolves Hispanic Campaign

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NEW YORK Hyundai Motor America next month will unveil the second Spanish-language television spot of its “Inspira respeto” campaign, an initiative crafted by del Rivero Messianu DDB, which won the account in February.

“Train,” a 30-second TV commercial for the 2007 Hyundai Sonata, opens with a passenger train traveling at high speed until it comes to a halt at a street crossing to make way for a Sonata preparing to cross in front.

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